Get a comprehensive view of competitor PPC search terms. See which terms are driving clicks, their average CPC and position so that you can optimize your own campaigns.
Adthena’s Search Term report includes paid search, shopping, and organic data, providing insight into:
Do you understand which competitors’ Google Ads are driving clicks, or is Performance Max restricting your view across shopping activity?
You need an easy way to spot search term opportunities but without manually monitoring the SERP, you could be missing out on your competitors’ search terms and valuable opportunities.
Relying on manual methods can be time-consuming. At a glance, Adthena’s Search Term report will help you to:
Adthena's unique competitive intelligence has allowed us to uncover gaps and opportunities in the market that were previously hidden, enabling us to make more informed optimisations to our campaigns.
Adthena’s paid search intelligence is a perfect fit for enterprise brands and agencies with a Google Ads spend of over 40k per country, per month. Typically, our customers are experiencing a similar set of challenges.
Adthena’s Search Term report provides a comprehensive view of your search term performance across paid search and shopping. It helps you analyze competitor activity, identify new search terms, and understand the cost and potential impact of different keywords.
By analyzing the data provided in the Search Term report, you can:
Adthena’s Search Term report provides a more comprehensive view of your search term performance, including data on competitor activity and organic search. Google’s Search Term Report offers limited visibility and may not capture all relevant search terms.
Adthena helps to break down text ad vs shopping terms whereas Google’s search term report for PMax doesn’t specify a channel breakdown.
