When your brand is unprotected in paid search, it’s left wide open to competitors stealing valuable clicks or affiliates hijacking your ads and compromising brand integrity.
Adthena promises to help you protect your brand by:
PPC brand protection is an essential part of paid search as it helps safeguard your brand from competitors, affiliates, and resellers capitalizing on your brand’s equity, potentially damaging its reputation and driving up costs.
Delve into its intricacies, determining why you need it, and the strategies to fight ad hijacking, combat trademark infringement, and dominate search results.
You’ve risen to the top of the search rankings. But if your trademarks and brand equity aren’t protected in search, competitors could be stealing valuable clicks from you.
Adthena’s Infringement Tracker continually maps and monitors all competitive and partner activity around your brand terms, so you can efficiently respond to trademark infringements.
Auto Takedown shows you how competitors are using your trademark on Google without your permission.
By monitoring brand terms hourly, Auto Takedown identifies where it appears in rivals’ ads and captures all details required to investigate and with the click of a button, you can instantly report the infringement to Google for removal.
One customer removed 6,000 infringements in less than 6 months resulting in a 47% decrease in CPCs.
Monitor and report thousands of instances of affiliate ad hijacks across hundreds of affiliate networks with Adthena’s Ad Hijacking Detection.
Automatically detect when an affiliate impersonates your ad and get evidence of fraud including ad screenshot and affiliate ID.
Lower your brand CPCs and stop paying commission dollars on low or no-value affiliate ad hijackers
Adthena’s AI-powered platform sends us detailed reports and has helped save our clients a lot of time and money. We thank Adthena’s efforts to help us and look forward to our continued collaboration.
Vinay Ranganath, Head of Paid Search (PPC), Global Interactive Marketing Online
Adthena’s paid search intelligence is a perfect fit for enterprise brands and agencies with a Google Ads spend of over 40k per country, per month. Typically, our customers are experiencing a similar set of challenges.
Paid search brand protection is the safeguarding of your online presence and reputation in search engine results. When effective brand protection is in place, you can:
Ad hijacking (also referred to as brand poaching, direct linking, or URL jacking) occurs when an affiliate attempts to imitate a brand by running ads that closely resemble the brand’s own ads. Learn more about ad hijacking and how to protect your brand integrity.
Ad Hijacking Detection is an add-on feature of Adthena’s fleet of Brand Protection solutions that helps detect illegitimate advertisements and identify the affiliate and imposter networks that are fraudulently earning commissions and clicks from your brand.
Trademark infringement in paid search happens when a competitor or another advertiser uses your legally protected trademarks in a way that’s likely to confuse customers about the source of a product or service. Learn more about trademark infringement and how to protect your brand in paid search.
Adthena’s Infringement Tracker lets you continually map and monitor all competitive and partner activity around your brand terms by the hour, so you can efficiently stop trademark infringements in their tracks.
Auto Takedown is an add-on feature of Adthena’s fleet of Brand Protection solutions that allow customers to identify competitors who are using a registered trademark without permission and report those examples directly to Google for removal with the push of a button inside the app.
Auto Takedown saves time and effort by generating a brand new report that is filtered on the unique rules needed to identify a trademark violation found on Google. The Adthena system monitors the hourly terms in the account and focuses on the core trademark to identify if it appears within the title or description of an ad. Once identified, the Adthena system will record all relevant details Google requires to investigate the use of the trademark and Adthena will submit those details directly to Google on your behalf.
