Performance Max
Unlock the Black BoxAdd visibility and control into your Google Performance Max campaigns
Adthena illuminates the blind spots of Performance Max, providing the transparency you need to execute with precision.
Adthena illuminates the blind spots of Performance Max, providing the transparency you need to execute with precision.
Adthena’s search intelligence provides the clarity and control you need to optimize your Google Performance Max campaigns.
Use Adthena’s search term reporting to identify terms that don’t align with your strategy or are irrelevant, then add them to your negative keyword list to improve relevance and reduce wasted spend.
Discover and test ad copy variants that perform well for competitors and best in your markets. Easily scan and monitor rival offers and ad performance.
Identify search term opportunities and add them to your search campaigns for more control, full coverage, and optimal performance
Reveal relevant terms and competitors in a category where you don’t have existing insights. These insights can inform targeting settings in Performance Max with signals you think will convert well.
The majority of Google Shopping campaigns have migrated to Performance Max. Using Adthena’s search intelligence, you can gain a clear insights into competitor pricing, product titles, and themes.
With Adthena, shopping feed optimization is fast and easy:
Lack of visibility and insights at the channel level was a huge pain point. We weren’t able to see where budget was being spent. Adthena gives you that extra view into what’s going on within the campaigns.
Helen Dooner, Digital Marketing Leads, Journey Further
Adthena’s paid search intelligence is a perfect fit for enterprise brands and agencies with a Google Ads spend of over 40k per country, per month. Typically, our customers are experiencing a similar set of challenges.
Adthena provides extra transparency and insights needed to optimize Performance Max campaigns. It reveals search terms, competitor activity, and ad copy insights that are otherwise hidden, allowing you to take control and improve results.
Adthena’s search term reporting helps identify irrelevant or underperforming terms that aren’t shown by Google in Performance Max reporting. These terms can then be added to your negative keyword list to refine ad targeting and increase efficiency.
Yes. Adthena’s Ad Copy Insights analyzes your competitors’ top-performing ad copy and offers, helping you create and test variants that are proven to work in your industry or market.
Push the Performance Max limits with Adthena. Take a 3 minute self-guided tour of our award winning search intelligence platform.
