Automate brand bidding | Adthena's Brand Activator

Award-winning tech

Brand Activator: Cut wasted spend, boost real growth

Protecting your brand shouldn’t be costly or complex. Brand Activator automatically safeguards your brand on Google Ads while reducing costs, enabling you to maximize your SEO and PPC efficiency, and capture incremental revenue.

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Adthena offers a revolutionary solution for managing brand bidding in Google Ads, significantly reducing wasted ad spend and improving ROAS

Judges, Global Search Awards 2024

Automated around the clock

How does it work?

Around-the-clock monitoring. Adthena continuously indexes your targeted brand terms to identify Lone Rangers
Automatic deactivation. Lone Ranger terms are automatically added to your negative keyword list.
Automatic reactivation. Terms are automatically reactivated if a competitor re-enters the auction.
In-App reporting. You’ll get analytics to see how much you saved on your brand terms, and paid vs organic clicks.

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Adthena’s Brand Activator has allowed us to feel a lot more confident in the incrementality of our branded search results. We know when we are spending on the keywords it is needed to avoid competitors picking up our traffic.

Rhonda Albaneze, Digital Marketing Director, UNTUCKit

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Global award wins for Brand Activator

US Search Awards - Winner 2024

Brand Activator - Best AI Search Software Solution

European Search Awards - Winner 2024

Brand Activator - Best Software Innovation

Global Search Awards - Winner 2024

Brand Activator - Best Use of AI for Data

APAC Search Awards - Winner 2024

Brand Activator - Best Global Search Software Tool

Brand Activator uses AI and machine learning models for optimal performance

Award-winning search intelligence that ensures you only pay for relevant clicks, maximizing your Google Ads budget.

Real-time Search Monitoring Our dynamic models index search data up to 20 times an hour, based on the search term volume.

Predictive AI Advanced models predict likelihood of such scenarios within a 2-minute window, allowing for proactive pausing of unnecessary bids.

Natural Language Processing Analyzes the entire search results page, recognizing competitors and applying changes to the Google Ads script automatically.

12+ years of Search Data Adthena's AI models benefit from over 12 years of accumulated search data, leading to superior pattern recognition and insights.

Brand Activator