Brand Activator
Award-winning tech
Brand Activator: Cut wasted spend, boost real growth
Protecting your brand shouldn’t be costly or complex. Brand Activator automatically safeguards your brand on Google Ads while reducing costs, enabling you to maximize your SEO and PPC efficiency, and capture incremental revenue.
Adthena offers a revolutionary solution for managing brand bidding in Google Ads, significantly reducing wasted ad spend and improving ROAS
Judges, Global Search Awards 2024
Automated around the clock
How does it work?
- Around-the-clock monitoring. Adthena continuously indexes your targeted brand terms to identify Lone Rangers
- Automatic deactivation. Lone Ranger terms are automatically added to your negative keyword list.
- Automatic reactivation. Terms are automatically reactivated if a competitor re-enters the auction.
- In-App reporting. You’ll get analytics to see how much you saved on your brand terms, and paid vs organic clicks.
Adthena’s Brand Activator has allowed us to feel a lot more confident in the incrementality of our branded search results. We know when we are spending on the keywords it is needed to avoid competitors picking up our traffic.
Rhonda Albaneze, Digital Marketing Director, UNTUCKit
Global award wins for Brand Activator
US Search Awards - Winner 2024
Brand Activator - Best AI Search Software Solution
European Search Awards - Winner 2024
Brand Activator - Best Software Innovation
Global Search Awards - Winner 2024
Brand Activator - Best Use of AI for Data
APAC Search Awards - Winner 2024
Brand Activator - Best Global Search Software Tool
Brand Activator uses AI and machine learning models for optimal performance
Award-winning search intelligence that ensures you only pay for relevant clicks, maximizing your Google Ads budget.
How much could you save?
Get a free review
Take a complimentary review with award-winning Brand Activator tech, and in three simple steps, identify how much budget you might be currently wasting.
