Brand Activator automatically pauses Google Ads bidding on brand terms you are winning organically and where no other competitors are bidding.
Paying for these “Lone Ranger” terms unnecessarily wastes search budgets that could be reinvested elsewhere.
Adthena’s Brand Activator is now available as a stand-alone solution at a fraction of the cost of a full Adthena subscription.
With real-time monitoring and predictive AI, Brand Activator is saving customers $15k monthly each on average, with some enterprise brands saving into the millions!
Award-winning search intelligence that ensures you only pay for relevant clicks, maximizing your Google Ads budget.
We like to make life simple. That’s why there’s no credit card required upfront to get started and you can choose to purchase Brand Activator Stand Alone on a monthly or annual basis to suit your budget.
All this for a for a streamlined monthly fixed fee of $750 for payment the following month.
A percentage of savings pricing model is available on request, drop us a line at info@adthena.com
Simply complete this form to receive the onboarding questionnaire and start saving.
Adthena’s Brand Activator allowed the team to stay informed, make data-driven decisions, and showcase tangible results like $54k saved in six months.
Rhonda Albaneze, UNTUCKit Digital Marketing Director
Brand Activator - Best Search Software Tool
Brand Activator - Best PPC Management Software Suite
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Brand Activator - Best Global Search Software Tool
Got questions? We have the answers.
The amount you save depends on your monthly Google Ads spend. Adthena will send you a monthly savings report for a streamlined monthly fixed fee of $750. This is a set fee regardless of savings amount. You can purchase Brand Activator on a monthly or annual basis to suit your budget. If monthly, you’ll be invoiced on 1st of the month. If annual, you’ll be invoiced annually in advance. Payment is charged automatically to the credit card on file through Stripe.
Adthena utilizes a 28-day trailing dataset from your search term report to estimate savings and spend with hourly granularity.
Hourly Weighting
Using average hourly spend during the 7 days preceding your Brand Activator implementation, spend is weighted based on the hour of the day. Since there is often no spend in the middle of the night, these hours will have a weight of close to zero.
Yes, you can cancel at any time. By disabling the script you will immediately stop saving and therefore billing. To permanently cancel your contract simply email support@adthena.com
You’ll receive an onboarding questionnaire after sign-up to establish parameters. Then you’ll receive your Google Ads script, and once installed, Brand Activator will begin making savings immediately.
You will have access to our customer support ticketing system, however Brand Activator Standalone does not include support from our team of Customer Success experts. For full strategic support from our Search Strategy Consultants, take a look at our full Adthena subscription – Request a Demo here.
It is recommended to link your Google Search Console data to Brand Activator to monitor your organic traffic performance and ensure your organic conversion rate is similar to your paid ads.
Brand Activator is designed to work with exact match terms and may not be suitable for misspellings and close variants due to frequent changes in Google’s algorithms.
No, Brand Activator cannot be used for sub-domains. Adthena can service sub-domains with a full subscription, if you’d like to find out more Request a Demo here.
