Google Shopping Insights
Maximize your Google Shopping performance
Optimize your Google Shopping campaigns, improve your product feed, and uncover hidden insights to drive growth, with AI-powered Google Shopping insights.
Make informed decisions about your Google Shopping campaigns.
Adthena’s Google Shopping Insights empowers you to make data-driven decisions:
Answer questions about competitors’ Google Shopping strategies
Understanding the competition and optimizing your Google Shopping campaigns, is a challenge for Retail advertisers.
Key questions like competitor pricing, category performance, and optimization of product feeds often go unanswered, hindering effective campaign management.
Get a comprehensive view of your search landscape.
Gain deeper insights into competitor pricing, customer sentiment, product tags, and more.
- Filter data by competitor, category, search term or product title.
- Identify high-volume search terms and optimize your product titles.
- Leverage API and Looker Studio integrations for custom dashboards.
- Optimize campaigns, uncover hidden patterns, and gain a competitive edge.
Thanks to Adthena, we were able to know which products our client had better prices than competitors and push in that category during that given period.
Is Adthena right for your brand?
Adthena’s paid search intelligence is a perfect fit for enterprise brands and agencies with a Google Ads spend of over 40k per country, per month. Typically, our customers are experiencing a similar set of challenges.
- Reached a ceiling on how many conversions they can drive without sacrificing margin.
- Wasting budget on ads for terms with top organic listings.
- Struggling to contextualize performance.
Frequently Asked Questions
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Google Shopping Ads, also referred to as Product Listing Ads (PLAs), are a feed-based Google ad format that lets advertisers list specific products on the SERP.
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Use Adthea’s Google Shopping data to identify quick wins for feed optimization, such as integrating key search terms into your product titles, or testing new images that might resonate better with potential customers. Strategically, you can use the data on pricing to allocate budget where you’re most competitive, or adjust prices.
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Both campaign types rely on a high quality product feed to generate shopping ads.
Standard Shopping is a Shopping campaign type offered by Google. It allows advertisers to retain more control over their campaign structure and get more insights into search terms.
Performance Max goes beyond just shopping ads and includes most of Google’s inventory as placements (including Search, Display, YouTube, and more). It has wider reach but less granular control and insights.
In both cases, the quality of the advertiser’s shopping feed is crucial to secure strong performance
Key Differences:
- Control: Standard Shopping offers more control over targeting options. Performance Max is more automated.
- Reach: Performance Max can reach a broader audience across multiple Google channels.
- Reporting: Standard Shopping data entirety refers to the performance of Shopping Ads on the SERP, while in PMax many insights show data aggregated for multiple placements, making it more challenging to gain more insight into Shopping Ads specifically
Choosing the Right Campaign Type:
The best choice depends on your specific goals and needs. If you prioritize control and want to fine-tune your campaigns, Standard Shopping might be a better option. If you want to maximize reach and automation, Performance Max is a good choice.