Local View

Location-based paid search tailors your online ads to specific regions. Imagine your business having a bullhorn that amplifies your message to nearby potential customers actively searching for what you offer. Local View empowers you to navigate this world by understanding local search trends, competitor strategies, and how to optimize your campaigns for each market. By focusing your budget on relevant local searches, you can attract more qualified leads and maximize your return on investment.

Here are some of the advantages of location-based paid search:

• Increased Relevance: Your ads reach people actively searching for what you offer in your local area, making them more likely to be interested and convert.
• Improved Targeting: You can target specific neighborhoods or regions, focusing your budget on areas with the highest potential customer base.
• Boosted Engagement: Since your ads are relevant to local needs, they are more likely to grab attention and drive clicks or calls.
• Measurable Results: You can track the performance of your location-based campaigns and see the direct impact on website traffic, leads, or sales.
• Competitive Edge: Stay ahead of competitors who aren’t targeting local searches, allowing you to capture a larger share of the local market.

Here’s an example of a location-based ad in paid search:

Let’s say you run a bakery in San Francisco.

• Keywords: You might target keywords like “best croissants near me,” “birthday cakes San Francisco,” or “fresh bread delivery SF.”
• Location Targeting: You would set your location settings to target San Francisco, or perhaps a specific neighborhood within the city.
• Ad Text: Your ad might say something like “San Francisco’s Favorite Croissants! Order fresh pastries online or visit our bakery today! Free delivery over $25.”

This ad targets people in San Francisco who are searching for products you offer. The location targeting ensures your ad reaches a relevant audience, while the ad text highlights your local presence and any special offers you have.

Local-based paid search can be very effective for businesses that want to reach customers actively looking for their products or services in a specific area. Here’s why:

• High Relevance: Since you target local searches, your ads are more likely to be seen by people with genuine interest, leading to better click-through rates and conversions.
• Measurable Results: You can track the performance of your campaigns and see the direct impact on local website traffic, leads generated, or in-store visits.
• Focuses Budget: By targeting specific locations, you avoid wasting ad spend on irrelevant searches outside your service area.
• Increased Engagement: Local ads often resonate more with potential customers as they address their immediate needs and proximity.

Here are some statistics that highlight the effectiveness of local search:

• 76% of mobile searches have local intent, meaning users are looking for businesses or services nearby [Source: Search Engine Land].
• Nearly 50% of local mobile searches lead to a store visit within one day. [Source: Think with Google]

However, the effectiveness also depends on several factors:

• Competition: If you have many competitors in your local area, you’ll need to optimize your campaigns for better visibility.
• Keywords: Choosing the right keywords relevant to local searches is crucial for attracting your target audience.
• Landing Page Relevance: Your website landing page should be optimized for the local searches you’re targeting to ensure a smooth user experience.

Overall, local-based paid search can be a powerful tool for businesses of all sizes to reach new customers in their local market. By implementing it strategically and considering the factors mentioned, you can significantly improve your campaign effectiveness and achieve a strong return on investment (ROI).

Local View is a multi-award-winning location-based search intelligence tool that helps you understand local customer intent, optimize your campaigns, and dominate your market.

Local View leverages market-leading AI technology to provide a comprehensive view of the data that matters most to your business:

• You specify the locations you want to analyze (state, city, DMA, custom locations)
• Local View generates a “Whole Market View” for each location, detailing search trends and competitor strategies.
• You gain insights into audience search queries, top-performing ad copy, and competitor activity.