Local View

Location-based paid search tailors your online ads to specific regions. Imagine your business having a bullhorn that amplifies your message to nearby potential customers actively searching for what you offer. Local View empowers you to navigate this world by understanding local search trends, competitor strategies, and how to optimize your campaigns for each market. By focusing your budget on relevant local searches, you can attract more qualified leads and maximize your return on investment.

Here are some of the advantages of location-based paid search:

• Increased relevance: Your ads reach people actively searching for what you offer in your local area, making them more likely to be interested and convert.
• Improved targeting: You can target specific neighborhoods or regions, focusing your budget on areas with the highest potential customer base.
• Boosted engagement: Since your ads are relevant to local needs, they are more likely to grab attention and drive clicks or calls.
• Measurable results: You can track the performance of your location-based campaigns and see the direct impact on website traffic, leads, or sales.
• Competitive edge: Stay ahead of competitors who aren’t targeting local searches, allowing you to capture a larger share of the local market.

Here’s an example of a location-based ad in paid search:

Let’s say you run a car dealership in New York City.

• Keywords: You might target keywords like “best car deals in NYC,” “buy a Toyota Manhattan,” or “affordable cars near me.”
• Location targeting: You would set your location targeting to New York City, or perhaps a broader area covering multiple neighborhoods.
• Ad text: Your ad might say something like “Exclusive Car Deals in NYC! Visit our dealership for a test drive today!”

This ad targets people in New York City who are looking for cars. Given that people often travel across the city for a specific dealership, the location targeting ensures your ad reaches potential customers, while the ad text emphasizes your local presence and unique offers.

Location-based paid search can be a powerful tool for businesses looking to target customers actively searching for products or services in specific cities or regions. While hyper-local searches, like “restaurants near me,” often target individual neighborhoods, Adthena’s Local View focuses on broader insights across cities, DMAs, and regions.

Here are some statistics that highlight the importance of local search:

• 76% of mobile searches have local intent, meaning users are looking for businesses or services in a specific area. [Source: Search Engine Land]
• Nearly 50% of local mobile searches lead to a store visit within one day. [Source: Think with Google]

However, the effectiveness also depends on several factors:

• Competition: If you have many competitors in your local area, you’ll need to optimize your campaigns for better visibility.
• Keywords: Choosing the right keywords relevant to local searches is crucial for attracting your target audience.
• Landing page relevance: Your website landing page should be optimized for the local searches you’re targeting to ensure a smooth user experience.

Overall, local-based paid search can be a powerful tool for businesses of all sizes to reach new customers in their local market. By implementing it strategically and considering the factors mentioned, you can significantly improve your campaign effectiveness and achieve a strong return on investment (ROI).

Local View is a multi-award-winning location-based search intelligence tool that helps you understand local customer intent, optimize your campaigns, and dominate your market.

Local View leverages market-leading AI technology to provide a comprehensive view of the data that matters most to your business:

• Specify the locations you want to analyze, whether by state, city, DMA, or custom-defined areas.
• Local View generates a tailored “Whole Market View” for each location, offering detailed insights into search trends and competitor strategies.
• Maximize opportunities across all your locations with insights into search queries, ad copy performance, and competitor activity. Whether it’s refining your messaging, identifying high-growth markets, or optimizing your budget, Local View provides the intelligence you need to succeed.