Smart Monitor
Track your competitive paid search landscape and get alerts to key market changes
If there’s an opportunity or threat in your market, you need to know straight away so you can protect your position and maximize ROI.
Smart Monitor provides real-time PPC alerts on competitor bidding adjustments and market shifts, enabling rapid response to protect your ad spend.
Your insurance policy for search
Competitive bidding insights
Having timely intel enables you to react to market movements as they happen, so you can adapt your tactics quickly.
Smart Monitor tracks competitors’ keyword strategies and bid patterns to refine your PPC campaigns and maintain a competitive edge.
Market Movements
Leverage GenAI to monitor market movements and optimize ROI
Cut through the clutter and get a quick understanding of what’s happening in your market. Stop wasting time deciphering data and let Adthena AI do the work.
Market Movements will help identify high-performing opportunities in the PPC landscape, allowing you to redirect budget effectively and maximise return on ad spend (ROAS).
Creative Insights
Monitor ad copy and fuel smart decisions.
Imagine being alerted when a competitor starts using a new phrase, gained ground with text you’re not using, or kicked off seasonal messaging.
Adthena’s Creative Insights reveals winning ad copy secrets by tracking competitor strategies and identifying high-performing phrases so you can optimize your messaging.
Transform your Google Ads performance
There’s a time and place for manual work, but monitoring your competitive landscape isn’t it. Let automation do the heavy lifting, so you can focus on leveraging strategic insights and dominating your competitive landscape.
Smart Monitor allows me to make informed decisions on whether or not we need to defend our position and change our bidding strategy. I can easily identify threatening competitor movements or new competitors entering my search term groups.
Janet Ranola Paid Media Manager - Search and Programmatic, Koala
Frequently Asked Questions
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What is Adthena Smart Monitor?
Adthena Smart Monitor automatically monitors your search term groups and proactively alerts you of key competitor movements across your Whole Market View.
Powered by the industry’s most advanced AI-driven and machine learning algorithm, Smart Monitor identifies shifts across your market caused by competitor movements as they appear, eliminating the need to manually investigate the root cause. This enables you to take informed actions that positively influence your campaign performance, whilst also saving you valuable time and resources
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What are the benefits of Adthena Smart Monitor?
- Stay ahead of the competition: Get real-time insights into competitor activity so you can adapt your strategies and maintain a competitive edge.
- Maximize ROI: Identify opportunities to optimize your campaigns and capitalize on market shifts for better results.
- Save time and resources: Automate the monitoring process, freeing up your team to focus on analysis and strategy.
- Make data-driven decisions: Get clear data visualizations to justify your strategic decisions with confidence.
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How does GenAI help with Adthena Smart Monitor?
GenAI analyzes the data collected by Smart Monitor and provides you with an instant summary of key market movements. This eliminates the need to sift through complex data reports, saving you valuable time.
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Who is Adthena Smart Monitor for?
Smart Monitor is ideal for paid search teams and agencies who want to be alerted when a competitor increases spend or drops out of the market. Google doesn’t alert them of this, so they risk overpaying for traffic or being excluded from the auction.