Paid Search drives lucrative web traffic for your business. But it’s a highly-competitive blind auction. We can show you what’s happening throughout your market landscape with strategic insights from the search engines – by building you a personalized Whole Market View.
Using our award-winning technology, we automatically gather information from your website, your competitors’ websites, and all the search engines. Our AI then creates a custom map of only the most-relevant keywords for your business.
Once your unique Whole Market View has been created, it will actively gather intelligence on new market movements and relevant keywords – every single day. So you can dominate your competitive landscape by making the right strategic decisions. All with 100% confidence.
And all while saving you time and money along the way too.
Imagine what you could do with a map of your entire search market, complete with lucrative search terms, competitor sizing, and predictive ad groups. Powered by machine learning, Adthena’s Whole Market View gives you full transparency of your entire paid search landscape.
Try it for yourself – the view from up here is beautiful.
You can rest easy on the data side, because our data comes directly from search engines and we don’t rely on third-party providers or cookies. We don’t ever collect or process any personally identifiable information (PII). We don’t rely on panels. And we don’t utilize data from our customers. All of this adds up to complete peace of mind for you.
Your Whole Market View is a machine-learned map of only your search advertising activity. Nothing is off-the-shelf here. Everything is custom built from the ground up, by us, for you.
Adthena helped us identify real spend efficiencies. Through their Lone Rangers, we’re able to stop spending on brand terms and reinvest that budget to areas that are more conducive to acquiring new customers.
Alison Yarrow, Digital and Media Manager, Avanti West Coast
Adthena equips you to identify PPC competitors through various tools:
Combined with AI analysis and competitor landing page insights, Adthena gives you a complete picture of your PPC competition, allowing you to optimize your strategy for success.
Adthena tracks competitor content in PPC through:
Combine this with analyzing competitor landing pages (external to Adthena) to understand their visuals, value propositions, and offers. This comprehensive approach empowers you to stay ahead in the PPC game.
Adthena can provide valuable insights to help you understand your competitors’ PPC spending habits:
