Google recently released their Performance Max campaigns enabling businesses to advertise their ads across all of Google’s channels (Search, Display, Gmail, Maps, Discovery, YouTube, etc.) instead of creating specialized ads for each channel.
However, as with any automated advertising platform, it’s best to oversee and guide the overall strategic direction to ensure campaign success. Join paid search experts from Adthena to learn three ways to boost your Google Performance Max campaigns to ensure they deliver real business results:
- Spot opportunities to shift budgets and targets (including local campaigns down to city level)
- Capture and optimize detailed search query data
- Get creative insights from your campaigns and the competitions from auto-generated ad creative
